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The 2006 success story
How we made Activ stand out from the crowd -
Our latest campaign
What we've got up our sleeve for 2007 -
TV exposure
See how many homes Pilkington Activ™ has reached -
Marketing materials
How you can make the most of our latest campaign -
How to be part of the Activ revolution
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Compatible glazing materials
The latest technical updates
Our latest campaign
Following on from the huge success of last year's activity, this year's campaign looks set to increase awareness even further.
The two TV ads once again use the inventions theme, but this time they are based around home shopping channels. In typical style, the home shopping channel presenter tries his enthusiastic best to sell the latest state of the art product. But, unlike Pilkington Activ™, the Leisurely Lounger and the Extractor 3000 are too good to be true and end up doing more harm then good.
To support the TV, we're specifically targeting people in the market for replacement windows and conservatories through extensive PR and online activity, and also a presence in home interest titles. This includes investing in pay-per-click activity on search engines such as Google, and online advertising will continue on Yell.com and Conservatories Online.
To get an insight into all the hard work it took to produce the commercials, CLICK HERE.