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The 2006 campaign
How the Pilkington Activ™ success story began -
The 2007 Campaign
How our campaign raised the bar again -
TV exposure
See how many homes Pilkington Activ™ has reached -
Marketing materials
Now you can get even more out of our campaign -
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Compatible glazing materials
All the latest technical updates
The making of our latest campaign
It all started late 2006, when work began on the 'invention' concepts. Once the two ideas were agreed upon, Vadim Jean, an established and multi award winning director of commercials and feature films, was drafted in. More recently famed for his adaptation of Terry Pratchett's Hogfather for Sky One, Vadim agreed that working with the Extractor 3000 and Leisurely Lounger was as much a lure as working with David Jason!
The great British weather meant that Cape Town was a more ideal location for the three day shoot, and so plans were put in place to meet the February air times. And because conservatories are few and far between in South Africa, this included shipping a 2 tonne one to Cape Town via Amsterdam and Johannesburg.
The scale of the shoot was huge, and the 60 plus crew included puppeteers, a stunt woman and animal handlers. And after months of intense planning and organisation we now have two new commercials, with the first due to go on air in February.