-
The 2006 success story
How we made Activ stand out from the crowd -
Our latest campaign
What we've got up our sleeve for 2007 -
TV exposure
See how many homes Pilkington Activ™ has reached -
Marketing materials
How you can make the most of our latest campaign -
How to be part of the Activ revolution
Sign up in just a few seconds -
Compatible glazing materials
The latest technical updates
The 2006 success story
Our national campaign in 2006 was a massive success and increased awareness of Pilkington Activ™ to a whole new level.
By focusing on an inventions theme, the TV ads contrasted 'wonder inventions' that don't work with one that does - Pilkington Activ™. The unreliable self-ironing suit and the dangerous self-cleaning car are two inventions that are better off, back on the drawing board.
Not stopping there, we supplemented the TV with an extensive PR, press and online campaign to further build interest.
To see examples of the rest of the campaign, CLICK HERE.
Thanks to our integrated campaign, brand awareness of Activ shot up from 32% to 49% (which equates to an additional 4.6 million home-owners) and the number of home-owners aware of self-cleaning glass rose to 60%. And the success didn't end there as off the back of these results, it was voted promotional campaign of the year at the G06 awards. Yet another pat on the back!
As you can see, the results speak for themselves.
